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Protection from Rocks, Branches, and the Occasional T-Rex

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Mac: People who put grille guards on their SUVs

PC: People who do not believe a dinosaur is going to attack their car

I know that Jurassic Park was an inspiration to us all in so many ways. The years we spent watching glasses of water ripple as overweight people strode by our desks in the office was a serious source of entertainment, and I even took up tree climbing for a short while, just to see what was up there. Unfortunately, not all habits we get from movies that touch our soul the way Jurassic Park did are good ones. Yes, I’m speaking of the phenomenon of protecting one’s grille, headlights, and taillights with steel, sending a message to all raptors in the area: you might fuck up my paint, but you’re not going to mess with my lighting or air intake.

Grille guards (and associated accessories) first started showing up after the movie. Before Michael Crichton’s books started being recreated by Hollywood, there was no supplemental protection on SUVs around America. This reality is represented in the chart below:
jp-chart
As you can see, in 1992, there was some awareness of the movie, but no awareness of grille guards, according to a poll of me. In 1993, the movie exploded onto the scene, and there were some early adopters of grille guards, probably people who also owned motorcycles. In the following year, grille guards surpassed the movie in awareness and have retained more awareness as time has gone on, carrying 5x the awareness of the movie into the new millennium. At one point in there, I was seeing these guards on regular cars, which was just ridiculous. If your car doesn’t have 4-wheel drive, you’re never going to see a dinosaur, that’s just obvious. But now, in 2008, it is less common to see these accessories in place, and it concerns me that if those beasts do ever get off of the island, our lighting is at serious risk.

Looking at these car protection buyers over time shows an interesting pattern. Much of their buying habits revolve around movies:
movie-purchases

I can’t help but wonder what we have coming up next: with the summer blockbuster “Death Race” fresh in our minds, will history repeat itself?

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September 17, 2008 | Filed Under in general, travel 

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